In an email sent to his friend, and a point everyone should know...
Steve,
I was re-reading the book the tipping point today. If you haven't read it before, it talks about epidemics and their tipping points. When does something hit epidemic levels. One idea that it spoke of was the idea of the broken windows effect. In New York during the 1990's the city and subway were made safer using this broken windows plan. The idea is that if you want to decrease major crimes you need to take care of the little things like graffiti and toll skippers. The idea is to change the environment, so it appears that someone cares. The idea is that criminals will brake the law in places where it seems like it is acceptable. I was reading the end of the chapter and something hit me. Everyone says do what you are passionate about and the money will come. Or, share what you love with others and the money will come. It just made sense, when you are passionate about something, you enjoy what you are doing, so you do the little things. These little things are the difference maker. They dictate whether you are going to be successful or flounder after a few months. I feel like this is the reason why some are successful and some aren't. It is the little things.
I just wanted to share this profound idea that popped up today.
Erik
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